Lovella: News

July 8, 2016

DWTS’ Kym Johnson Goes Wedding Dress Shopping at Lovella Bridal

We are SO excited and honored to share with you today Robert Herjavec’s (from Shark Tank!) fiancé Kym Johnson’s (from Dancing with the Stars) wedding dress shopping experience with Carson Kressley at Lovella Bridal! Kym tried on gowns from: Berta Bridal Ines Di Santo Edgardo Bonilla RIVINI And a Tiara from Maria Elena Headpieces during her appointment. All items are currently available in store to try on.  Enjoy the video! (Originally posted on
March 3, 2014

Just Say No to Counterfeit Fashion

We urge you to take a stand against counterfeiting. Our incredible interest in the matter began after we stumbled across using our own images from bridal market to sell impostor wedding gowns overseas. Counterfeiting in the high fashion industry is not breaking news. The activity is thievery, and hurtful to businesses and therefore the economy. In fact, after some recent research we’re learning just how much it affects the wedding industry too. In 2012 it was estimated that 600,000 knockoff dresses were purchased online in the United States. The repercussions of this number is rather immeasurable. The money that leaves the United Stats goes elsewhere, specifically to China where counterfeiting is rampant, leaving the pockets of both talented designers and the often small businesses (like Lovella Bridal) that sell their work. And the financial aspect is only one aspect of the impact; brand reputation is damaged and hard work […]
January 14, 2014

Lovella Bridal is Now Hiring!

Do you have a passion for bridal fashion? And do you have experience in the Bridal Retail industry? Join the Lovella Bridal team! Part-time and full-time positions available in our brand new luxurious salon. Email your resume to
January 23, 2012

“The Art of Lovella Bridal”

Our latest video “The Art of Lovella Bridal” was masterfully shot and edited by the amazing Moziko Wind of Wind Productions. This little piece is very close to our hearts. It represents our transition from Jobyna’s to Lovella and shows what Lovella is all about; it’s seductive, playful, fabulous, and, perhaps most importantly, fun. Of course this video wouldn’t have been possible without the following: Wind Productions, David Z. Design, Touche Salon, Pro Italia, Rusnak of Pasadena, and St. Gregory Church of Pasadena. Gowns by Ines Di Santo and accessories by Maria Elena Headpieces from our Lovella Bridal by Ines Di Santo location. Tuxedo from our Lovella Bridal Verdugo location. We hope you enjoy this unique clip!    
December 31, 2011

2011 Lovella Bridal Highlights, In Photos

2011 has been one big, fabulous year! We value our continued relationships with world class designers like Ines Di Santo and Edgardo Bonilla, who in October launched his exclusive collection for Lovella Bridal. Working with stars like Niecy Nash, David Tutera and the entertaining ladies of DC Cupcakes wasn’t bad either! 2011 also included events like Brides Across America and I Do! In October we attended the whirlwind that is Bridal Market, viewing (in private no less) the latest Maria Elena Headpieces, Ines Di Santo, Marchesa, Kenneth Pool and Edgardo Bonilla collections.  Perhaps the biggest highlight of the year was our transition from Jobyna’s Bridal to Lovella Bridal. With the new name came a new start and a chance to begin afresh under a new brand that we felt encompasses so much of what we do: love. Thank you to the vast array of individuals, from customers to designers, who have […]