March 22, 2020

BERTA 2020 NAPOLI Trunk Show!

BERTA 2020 NAPOLI Trunk Show! BERTA is back for a limited time only! We are so excited to announce our second BERTA Napoli Collection trunk show. During Trunk Show weekend events the wedding gown designer, or their representative, bring their entire collection (yes, in trunks!) and provides our Lovella Brides with their own personal consultations. The benefits for you to attend a trunk show are that you’ll have the opportunity to pre-shop a larger selection of gowns not yet available in-stores.  The Napoli Collection will be visiting Lovella on March 27-29! You won’t want to miss out on this! Please call 818.246.4637 to book an appointment. NO appointments for this event will be booked online. FAQs What are my transportation/parking options for getting to and from the event? Metered parking in front and behind store along with self-parking available at The Americana at Brand
March 11, 2020

Wedding Advice: How Much Should I Budget for My Wedding Dress?

Wedding Advice: How Much Should I Budget for My Wedding Dress? Tips from Nayri, Wedding Fashion Expert “Budgeting for your wedding dress is hard to establish before seeing what the dollar buys you.” If you are unfamiliar with the cost of bridal gowns you can browse our designer section here to check out what different price points certain designers fall into. The bride’s stylist needs to know how much she is willing to spend. “Notice, it’s not how much you CAN spend, but rather how much you are WILLING to spend.” Many brides often get offended by this question because they feel they are being judged or that it may limit their gown options. Sometimes stylists end up in situations where the bride believes that saying she has no budget will mean more dress options. When in reality, this makes things extremely difficult for the stylist to adequately help. One […]
March 10, 2020

Muse by BERTA Trunk Show

Muse by BERTA Trunk Show We are thrilled to announce that we will be having our Muse By Berta Trunk Show on February 13th -15th. The Florence Collection will finally be making its way into Lovella’s doors and we cannot wait to see our beautiful brides in these gowns! This collection features strapless gowns, beautiful floral accents, luxurious lace, and gorgeous silhouettes!  The wedding gown designer or their representative brings their entire collection (yes, in trunks!) and provides our brides with a personal consultation. The benefits for you to attend a trunk show are that the designer may suggest custom changes, offer special pricing or other incentives on orders placed during the show!  Please call 818.246.4637 to book an appointment!
March 1, 2020

Maria Elena Headpieces & Accessories Trunk Show

Maria Elena Accessories Trunk Show Maria Elena Headpieces & Accessories are one of our personal favorites when it comes to adding the finishing touches to your wedding day look! We are SO excited to be hosting another Maria Elena Accessories Trunk Show here at Lovella! This collection is absolutely stunning and we cannot wait for our brides-to-be to see it!  Words from Our Wedding Fashion Expert Nayri, Author of I’m Getting Married & have Nothing to Wear. “Trunk show weekends give brides the opportunity to shop a wider selection from a specific designer than what the store typically has in stock. Trunk shows are also a way to see the latest and greatest designs that are not yet available in stores.”  Here is an exclusive sneak peak of some pieces from the Maria Elena Accessories collection that will be featured in our store March 6-8th. By Appointment Only! Please call 818.246.4627 to book an appointment […]
February 23, 2020

Wedding Advice: What is the Best Wedding Dress Style for My Body Type?

Wedding Advice: What is the Best Wedding Dress Style for My Body Type? Tips from Nayri, Wedding Fashion Expert Often times brides will ask their stylist, “Based on my body type what do you think is going to look best on me?” Now, here’s the thing. Let’s generalize the situation and say we have two brides who fall into the pear-shaped category and are also both petite. Just because they have very similar body types does not mean the same dress will look good on both of them. Nayri says, “There is no general rule of thumb on what will look good on what body type because everybody’s proportions are a little bit different.” She also advises to not focus on shapes and silhouettes of dresses. Instead, ask yourself, “Do I want to show off my body or not?” Once you figure this out, you can experiment with different types […]
February 19, 2020

2020 Wedding Dress Trends

2020 Wedding Dress Trends During New York Bridal Fashion Week many designers debuted spectacular gowns that left many of us speechless. The upcoming wedding gown trends that we will soon be seeing this year are quite intriguing. Here is a breakdown of the top 10 trends fresh off the NYBFW runway: Floral Print. Straying away from the traditional white toned gown, floral prints add beautiful pops of color and detail to any wedding. Words from The Knot‘s Shelley Brown, “Whether they’re subtle and pastel, edgy and oversized or in the form of textural, 3-D embroideries, this cool-girl way to pull off florals adds whimsical visual interest to any wedding dress silhouette.”   Ball Gowns. Though these have always been a classic, this style wedding gown is making its way back into the hearts of many brides this year! Designers have created such a wide variety of beautiful ball gown silhouettes and […]
February 16, 2020

Wedding Advice: What is a Sample Sale VS. Trunk Show

Wedding Advice: What is a Sample Sale VS. Trunk Show Tips from Nayri, Wedding Fashion Expert Sample sales are a way for brides to purchase a dress that is discounted and ready for immediate wear. It is the store or designer selling their physical samples that brides have tried on to order their dresses. These gowns may show signs of love, but sample sales are a bargain hunters dream! One thing to be mindful of though is the sizes being offered. A bride should not aim to purchase a gown that is much smaller than her size in order to avoid unrealistic alteration expectations, but purchasing a gown that is just a bit smaller is usually okay because a corset back can be put in rather than a zipper to ensure a better fit! Trunk shows are when designers bring in a larger selection of dresses than the store typically […]
February 9, 2020

Leah Da Gloria’s 2020 BOHÈME Collection Showroom at the New York Bridal Fashion

Leah Da Gloria’s 2020 BOHÈME Showroom at New York Bridal Fashion Week! This incredible collection features gorgeous lace fitted mermaids, beautiful ball gowns, clean lines, florals, and amazing textures! Through this collection, Leah Da Gloria wanted to cater to a variety of brides, being inspired by her couture clients that come from a wide range of diversity. Another inspiration came from the fabrication of catering to this wider variety of brides. The 2020 BOHÈME Collection features stunning size-inclusive gowns, that go a bit above a size 22! We are SO thrilled for this because the shapes of these gowns are MADE for curves! Before venturing into the wonderful world of bridal, Leah had a background in fashion but had been drawn into bridal because most jobs in fashion were involved in the fast-fashion world. She feels that bridal is still an artisanal and hands-on craft. Lovella will be hosting a […]
February 6, 2020

I Do! An Event for the Stylish Bride

I Do! An Event for the Stylish Bride Fancy That! Events is proud to present the Eighth Annual I Do! An Event for the Stylish Bride. With over two thousand guests in attendance each year, I Do! is LA’s premier luxury bridal event. Featuring some of the hottest, hand-selected vendors in the industry, I Do! attracts upscale attendees and prestigious media coverage. For the seventh consecutive year, we are producing an industry event that is more than just a bridal show; it’s an experience for vendors and brides alike. Approximately one hundred wedding vendors will be invited to take advantage of this opportunity to showcase their work, connect with potential clients, and enjoy a day among some of the best in the industry.  Tune into Nayri’s podcast here to hear her interview Cristine Zorhabians of Fancy That! Events. Join us at I Do! An Event for the Stylish Bride on […]
February 3, 2020

It’s Sample Sale Time!

It’s Sample Sale Time! We are SO excited about our upcoming Sample Sale event here at Lovella Bridal on Friday, February 28! You won’t want to miss out on this once in a lifetime opportunity featuring our new markdowns. We’ve got markdowns on couture designers such as Berta, J’Aton, Ines Di Santo, Marchesa and more! These gowns will be marked down for the first time ever, and you could leave our store with a one of a kind designer gown in your hands!  How to Shop LOVELLA’s SAMPLE SALE: February 28th, 9:00 am-5:00 pm SHOPPING: Maximum one hour, limit 5-7 gowns; up to 3 guests. No holds on any sample merchandise. PURCHASE: First come first SOLD; Prices as marked (tax not included). All purchases must be paid in full and picked up at the time of purchase. FORM OF PAYMENT: Cash & Credit card ONLY (accepting Visa, MasterCard & American […]
February 2, 2020

RIVINI SPRING 2020 Trunk Show

RIVINI SPRING 2020 Trunk Show Utopian Journey “Inspired by the captivating floating flower markets in Thailand, my Spring 2020 Collection takes you through a utopian journey. The playfulness of diaphanous fabrics, liquid shimmers, and dimensional intricate floral details against the sensual architectural silhouettes evokes a sense of balanced harmony. This collection is all about individual perfection.”  Once we laid eyes on these gowns during New York Bridal Fashion Week we could not wait to share the beauty of them with our brides! Luckily the time has come and we are ecstatic to begin our trunk show weekend! Lovella will be featuring the new RIVINI SPRING 2020 Collection in-store February 7 – 9, 2020. By Appointment Only! Give us a ring at 818.246.4637 to book your appointment today!  
February 1, 2020

2020 Sip & See Outdoor Photoshoot!

2020 Sip & See Outdoor Photoshoot! Right before our Sip & See event was about to begin Thursday night, our photographer, Narek Avetisovich, had a beautiful shoot with the models right outside of Lovella! The images are absolutely stunning. Our models were glammed up by an amazing team from Avenue Beauty. Arsineh Ghazarian created remarkable hairstyles with beautiful curls while Deborah Isshac and Karolin Davtyan enhanced the ladies natural beauty with light and flawless makeup. Berta’s Napoli Collection is one-of-a-kind and so remarkable, we wish we could keep this entire collection in-store right away! Credits: Photographer: @kameraproductions Hair: @arsineh_hairstylist Makeup: @makeupbydeborah & @makeupby_kd
January 31, 2020

Lovella featured in Style My Pretty: Chic and Moody Wedding Inspo!

Lovella featured in Style Me Pretty: Chic and Moody Wedding Inspo!  When famed fashion designer Alexander McQueen is the inspiration for a styled shoot, you know the results are going to be jaw-droppingly gorgeous. The Elegant Ninja brought gothic romance to life, with this inspiration for a dark and moody love story. A bold burgundy and black color palette set the scene for romance, while accents like feather details add a softness to the overall design. Dark hues, rich textures, and inspired touches are all beautifully photographed by Jenny Quicksall.  The team of vendors that came together for this shoot did an absolutely phenomenal job! From the floral designs by Mulberry & Moss to the paper goods from Kelly Patrice Calligraphy and Design, this photoshoot will give you major dark palette feels! Located at the Malibu Rocky Oats Estates, the backdrop was absolutely stunning and fit perfectly into the styling board by […]
January 29, 2020

BERTA 2020 NAPOLI Trunk Show!

BERTA 2020 NAPOLI Trunk Show! LOVELLA BRIDAL is thrilled to announce that we will be the very FIRST on the west coast to debut the latest BERTA Fall/Winter 2020 Napoli Collection! To purchase a ticket to attend this in-store exclusive Trunk Show event click HERE!  During this trunk show weekend, brides will only be allowed to try on the BERTA collections. We look forward to celebrating this event with you and helping you along your journey of finding the perfect gown! Kindly note that a ticket must be purchased in order to schedule an appointment for this trunk show.  FAQs What are my transportation/parking options for getting to and from the event? Metered parking in front and behind store along with self parking available at The Americana at Brand
January 26, 2020

Come Sip & See the New BERTA 2020 NAPOLI Collection!

Come Sip & See the New BERTA 2020 NAPOLI Collection! January 30th 6:00- 8:00pm LOVELLA BRIDAL is thrilled to announce that we will be the very FIRST in the US to debut the latest BERTA Fall/Winter 2020 Napoli Collection! We invite you to Sip & See as we unveil the latest collection directly off the NYC Runway! Enjoy the artwork of these beautiful gowns while enjoying a glass of bubbly! Amazon best selling author Wedding Fashion Expert, Nayri will also be in attendance to help guide you and answer your questions! To purchase a ticket click HERE! Note: Berta Trunk Show Weekend to follow January 31 – February 2. By appointment and ticket purchase only. 818-246-4637. Details for the Trunk Show can be found HERE! We look forward to celebrating an exciting evening with you! Kindly note all guests attending Sip & See need to purchase a ticket. FAQs: What are my transportation/parking options for getting to and from the event? Metered […]
January 24, 2020

Ileen, in Ines Di Santo Marries Zareh

Ileen, in Ines Di Santo Marries Zareh Ileen, one of our lovely Lovella Brides, celebrated her special day in a remarkable gown by Ines Di Santo paired with a beautiful headpiece by Maria Elena Accessories. Our bride’s glam was done by the wonderful Rob Sargsyan with makeup and Nare Mkrtchyan on the hair! The ever-amazing Rene Zadori captured outstanding images of the two at the Wedding Estates as well as the Taglyan Complex for their reception! This wedding was truly timeless and so dreamy. With the beautiful floral decorations by Magnolia Village Flower to the tasteful rentals by White Night Design, Before I Say I Do Events coordinated such a spectacular evening. To top off this dream-like wedding, the couple celebrated at their reception with a stunning cake by Rafis Cakes!  We are so honored that Lovella got to be a part of such a special day. We’re wishing Ileen […]
January 23, 2020

Silvia, in Ines Di Santo Marries Cory

Silvia, in Ines Di Santo, Marries Cory Our beautiful Lovella Bride Silvia tied the knot in an elegant satin Ines Di Santo gown accompanied by a stunning veil. For accessories, our bride chose the prettiest Swarovski pieces to compliment her look. This beautiful couple’s special day was held at the Marriott Ranch in Hume, Virginia! Capturing all the magical moments of Silvia and Cory’s day was Alisandra Photography.  Congratulations Silvia and Cory! Weare so honored to have been part of your special day and are wishing the two of you endless years of happiness and love!  Loved her Ines Di Santo gown? You’re in luck! We will be hosting a special in-store trunk show on January 24 – 26!  By Appointment Only! Give us a call at 818.246.4637 to book your appointment today.   Credits: Photography: @AlisandraPhoto Gown Designer: @InesDiSanto Location: @Marriott_Ranch
January 19, 2020

Ines Di Santo Showroom at the New York Bridal Fashion Week

Ines Di Santo Showroom at the New York Bridal Fashion Week Fall 2020 Collection: Under the Impression “‘Under The Impression’ serves as a medium to the splendid Impressionist Art Movement capturing the spirit of its magnificent transformation of color and texture the shifting effect of light and the magic of airy transparency” During the New York Bridal Fashion Week, we got a first look at Ines Di Santo’s spectacular new Fall 2020 collection, Under the Impression. This collection sets a new standard for detail! Incorporating elegance with a dash of edgy makes these gowns stand out like no other. Besides the ever stunning silhouettes, we see great usage of texture, fabric, and beautiful lace detailing. Capturing the radiant beauty of these gowns was Ka’mera Productions! We hope you enjoy these photos just as much as we enjoyed being at this showroom! Lovella will be hosting a special in-store event featuring this […]
January 16, 2020

The BERTA PRIVÉE Showroom at New York Bridal Fashion Week

The BERTA PRIVÉE Showroom at New York Bridal Fashion Week During New York Bridal Fashion Week we had the opportunity to have an exclusive first look at the brand new No.3 BERTA PRIVÉE collection! We must say, these gowns are sure to make heads turn! No.3 is filled with elegance, stunning lace, infatuating neck-lines, and low backs that are to die for. We’re hoping you enjoy these stunning images by Ka’mera Productions just as much as we enjoyed attending this showroom! Want to get an up-close look at these fabulous gowns? You’re in luck! Lovella will be hosting a trunk show for the No.3 Collection on January 17 – 19, 2020! By Appointment Only!  Give us a call at 818.246.4637 to book your appointment today! Photographer: @KameraProductions
January 12, 2020

Ines Di Santo’s After Party Look Contest

Ines Di Santo’s After After Party Look Contest We are very excited to announce Ines Di Santo’s Lets Get Married January contest! Enter for a chance to win an Ines Di Santo after party look that is perfect for any shower or weekend wedding event! Here’s how it works: Schedule an appointment & join us at our Ines Di Santo Trunk show January 24 – 26 Select your beautiful Ines Di Santo Wedding Gown A winner will be drawn from all of our new Ines Di Santo trunk show brides!  By Appointment Only. Give us a call at 818.246.4637 to schedule your appointment today.   
January 10, 2020

Melissa, in Ines Di Santo Marries Shant

Melissa, in Ines Di Santo Marries Shant Our beautiful Lovella Bride Melissa said “I do” in a remarkable Ines Di Santo ball gown paired with a gorgeous headpiece. Her stunning gown featured dreamy beaded embellishments along the neckline and elegant lacing toward the bottom of the gown. This wedding was something right out of a fairytale and we are obsessed! Melissa’s bouquet had the prettiest white roses accompanied by baby’s breath and beautiful flowers with small pearl accents. The floral design by Dolce Fiorela will certainly leave you speechless. Mary Michelle truly did an outstanding job planning this. Capturing all the magical moments was Mike Akopian and Gor Antonyan.  Credits:  Photography: @Mike_Akopian_Production @Gorfotos Floral Design: @DolceFiorela Designer: @InesDiSanto Tux: @Kiraz_BridalAndTux Rentals: @RentalaVenue Runners: @OriginalRunners Lighting: @SparkMyEvent Planner: @_Mary_Michelle    
January 6, 2020

Wedding Advice: The Truth About Low Back Wedding Dresses

Wedding Advice: The Truth About Low Back Wedding Dresses  Tips from Nayri, Wedding Fashion Expert The most important thing about shopping for a low back gown is not forgetting to consider the front design. Nayri says, “The biggest mistake with getting so fixated on the low back is that most photos from your wedding are taken from the front.” Also, if you’re only focusing on the back of the gown, you may limit your options. It is very important to consider the front of your dress first. If you find a dress that you love but does not have a low back, it can always be done in alterations. Something to keep in mind is that when you want to lower the back of a dress, you may loose the structure that would normally sinch the waist and hug the body. Adding a translucent fabric to the bare back will […]
December 29, 2019

Wedding Advice: How to Accessorize Your Wedding Dress

Wedding Advice: How to Accessorize Your Wedding Dress Tips from Nayri, Wedding Fashion Expert Accessorizing a wedding dress is not always easy. Which comes first, the gown or the jewelry? What kind of jewelry should I be wearing? Is it possible to over accessorize?  If you’ve asked any of these questions, you’re in the right place. Our very own best selling author, Naryi, has put together a very helpful video all about accessorizing for your special day! The very first point she makes is that your accessories must compliment the overall look and that it is imperative that the accessories do not become the main focus. The best time to accessorize is once you have found your perfect gown! Nayri also suggests to avoid accessorizing with every gown you try on because it wastes time and energy that could be going towards finding your dress!  The first key accessory is […]
December 27, 2019

Lovella’s BERTA Brides!

Lovella’s BERTA Brides As the holidays are approaching and the year is quickly coming to an end, we are looking back on all of our beautiful Lovella Brides that married in BERTA gowns. 2019 was filled with so many beautiful weddings, brides, and gowns and we wanted to take time to feature some of our Berta favorites in honor of our last trunk show of the year! Refer to the links at the bottom of the post for more photos and vendor information of these spectacular weddings. To see more photos of these beautiful weddings:  Wedding #1: Injy & Omar Wedding #2: Ani & Kris Wedding #3: Olivia & Bryn Wedding #4: Itzel & Rey Wedding #5: Rosie & Martin
December 22, 2019

Editorial Shoot on Style Me Pretty featuring Lovella!

Editorial Shoot on Style Me Pretty featuring Lovella! Looking for inspiration on a timeless and romantic wedding while keeping it simple and organic? This outstanding shoot by Star Hansen Events is sure to inspire and excite! An amazing team of vendors came together to create such an inspirational wedding filled with lace, bows, and gorgeous textures all while keeping it simple and timeless.  Words from Travis Bateman Photography, “Inspired by organic textures and romantic florals, wedding planner Kelly Patrice of Star Hansen Events, Photographer Jenny Quicksall and Managing Director Rob Pausmith of TresLA created a timeless design throughout the shoot, which is captured through Quicksall’s 1:1 mentorship shoot for Travis Bateman Photography at Cielo Farms in Malibu, California. While designing, Quicksall, Patrice, and Pausmith worked with Nayri to choose Berta gowns that create the ultimate wow factor, emphasizing the models long and feminine figure. Dana created a classic textured updo with romantic and soft makeup to complete the look. The florals were […]
December 18, 2019

Dana, In Ysa Makino Marries William

Dana, In Ysa Makino Marries William Our stunning Lovella Bride Dana sent sparks flying in her stunning ballgown by Ysa Makino! This seemingly fairy tail wedding at the Renaissance Venue was brought to life by Letoile Designs with beautiful, elegant decorations, and we are absolutely obsessed!  Spark My Event illuminated the reception beautifully while Waves Studio captured each magical moment.  We loved being a part of your special day and are wishing you an abundance of love and happiness! Congratulations Dana and William!   Credits: Venue: @RenaissanceVenue Photography: @WavesStudio Wedding planner and floral design: @Letoile_Design Hair: @Artak_Hairstylist Makeup: @MakeupBy_Amy Designer: @YsaMakino Sparklers: @SparkMyEvent Floor decal: @A2kSigns Bridal blog: @Ido.962
December 15, 2019

Pantone 2020 Color of The Year!

Pantone 2020 Color of The Year! Pantone Color of the Year 2020: 19-4052 Classic Blue “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” As the year comes to an end we have been anticipating the announcement of the Pantone color of the year and it is finally here! The Vice President of the Pantone Color Institute, Laurie Pressman, spoke to an audience at the fashion trade show Sourcing at Magic in Las Vegas, and said […]
December 11, 2019

Olivia, In Berta Marries Bryn!

Olivia, In Berta Marries Bryn As featured in Style Me Pretty! Lovella Bride, Olivia celebrated her special day with Bryn at the gorgeous Monarch Beach Resort in California decorated with mid green, charcoal, cream, dove grey, and touches of black and silver to create a clean, fresh feel. Elaborate florals by Shawna Yamamoto Event Designs coordinated so well with the ever stunning table decor, which of course was planned by the bride herself being an interior designer, and her wedding planner, Details Details! Walker Studios was there to capture each magical moment, which are sure to last a lifetime! Our lovely bride wore an amazing Berta gown for the ceremony and part of the reception, then changed into an elegant and simple gown by Ines Di Santo. Definitely MAJOR wedding goals!  If you would like to check out this wedding’s article and many, many more photos in Style Me Pretty, click […]
December 7, 2019

Chantal, In WTOO Marries Dustin

Chantal, In WTOO Marries Dustin Our lovely Lovella Bride Chantal looked absolutely stunning in her WTOO gown! This amazing couple said “I Do” at a beautiful home in Crestline on June 8th, 2019! Chantal and Dustin’s wedding was full of simple, yet elegant rustic feels and radiant greenery, bringing so much light and beauty to their big day! Half Baked Co. decorated a stunning, tree-like cake with our bride and groom’s initials, bringing together all the simple and rustic feels accompanied by Debbra Robertson’s amazing floral decor!  Our bride’s natural beauty was accentuated by gorgeous glam by Jo Ann Salgado and a beautiful up-do by Marcella La Monica! Capturing every beautiful moment between our bride, the groom, and their guests was Holding & Co Photography, and we are absolutely in love with the photos!  Chantal and Dustin, congratulations! It was such a pleasure to be a part of your special […]
November 27, 2019

Lovella x Museum of Dream Space

Lovella x Museum of Dream Space The Museum of Dream Space is one of the latest Instagram sensations in Los Angeles right now and is the first digital art museum to be opened in the United States. This museum features an incredible design concept which is inspired by Yayoi Kusama, who’s famous for the infinity room exhibits. Photographer Brian Leahy captured these breathtaking images featuring incredible gowns by Ines Di Santo, Berta, and Leah Da Gloria! Our very own Nayri, Wedding Fashion Expert styled this shoot and included beautiful headpieces, earrings, and hairpins by Maria Elena Headpieces! Tying the pieces together with her remarkable signature curls was one of our favorite hairstylists, Arsineh Ghazarian, owner of Viniani, while the ever so talented makeup artist Deborah Isshac elegantly completed the looks with her touch of enhancing one’s beauty. We were super excited that our Lovella x Museum of Dream Space shoot […]
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