Our very own, Nayri, Wedding Fashion Expert, got the once in a lifetime opportunity to travel all the way to Israel to tour the BERTA Headquarters and interview Nir! BERTA Headquarters not only houses all of their offices and administration department, but the production, design, showroom, and shipping and packaging all take place there as well. In addition to the production and distribution part of the company, it also serves as a bridal store for all of the brides in Israel. How fascinating is it that BERTA’s entire company operates seamlessly under one roof?!
During Nayri’s interview with Nir, she mentions how Berta begins her design process, and it is so intriguing! Berta’s design process actually begins with the fabric, she then drapes over mannequins which sparks her inspiration for sketches and patterns that eventually make it into the remarkably beautiful gowns she is so well-known for. Nir mentioned that the design process for a gown can take anywhere from a week to 6 months, which is amazing considering Berta typically works way ahead of time! Nir also added that Berta already has designs for Fall/Winter of 2021 ready to go! Mind you, this interview took place DECEMBER 2019!
If you would like to watch the full interview Nayri did with Nir and see exclusive footage from inside the BERTA HQ you can visit her youtube page and watch here!
We are very excited to announce our upcoming BERTA trunk show June 26-18! Lovella will be debuting the beautiful NAPOLI collection again for a limited time only. By appointment!