new arrival

September 4, 2014

New Arrival: Berta

Israeli label Berta’s first-ever trunk show in Los Angeles was at Lovella Bridal last month. It was such a success, that we’re proud to report that Berta is now part of our design wedding gown lineup! A Berta design is for the bride with impeccable style and taste in fashion. She loves couture and luxurious details. She fancies the finer things and is not afraid to show a little skin. Even if you’re not all of those things, you transform once you don a Berta gown. Though being a bride is about accentuating personal style, it’s also about putting on one amazing show on one of the biggest days of your life. Sounds very similar to a #LovellaBride! These seven incredible designs are currently available at Lovella. If you see something you love, call us: (818) 246-4637.
August 25, 2014

New Arrival: Madison James by Allure

We are excited to list label Madison James by Allure Bridals amongst the latest in our wedding gowns lineup! The Madison James collection is Allure’s debut designer collaboration. Allure describes the collection as “The dream of any modern, sophisticated bride. Featuring fresh silhouettes, avant-garde fabrics and innovative lace textures and patterns, Madison James is equal parts romantic and chic; beading and gorgeous embellishments accentuate the unique, clean designs. The collection aims to highlight the breathtaking beauty of a woman in love.” Indeed, you’ll notice that the common denominator of all these gowns is romance. Many of these eight incredible styles are currently in store, with others to be available soon! Please call us if you see something you love: (818) 246-4637.
March 25, 2014

Just In: Matthew Christopher Wedding Dresses

There is no better way to ring in a trunk show weekend than with the introduction of the designer of the hour’s collection! We quietly and recently introduced an amazing selection of Spring 2014 Couture gowns by the ultra talented Matthew Christopher to our website. Now is a befitting time to showcase the new arrivals, with styles that will be available at our Matthew Christopher Trunk Show this weekend. Mr. Christopher creates drama in every detail, from organic beading to show-stopping silhouettes. He describes his collection as being “modern elegance with a very classic feminine twist.” The man you see in these photos will be here this weekend, March 28-30, to work with sophisticated brides to select their perfect wedding gowns! Make your appointment today: 818-246-4637. In the meantime, enjoy this inspiration complete with dreamy dresses, balloons, martinis, a game of Chess, and maybe even a tune.
November 19, 2013

Exclusive Interview with Sareh Nouri, Newest Lovella Addition

On the eve of our Grand Opening, we are proud to announce a new addition to Lovella Bridal: Sareh Nouri. In fact, Amber Strickland of Sareh Nouri Bridal will be at our celebration tomorrow night to represent the label! Nouri’s designs will join a lineup of gowns by designers who have an eye for beauty, romance, and exquisite quality and design. The Iran native graduated with a degree in graphic design. It was her own wedding in 2009 that sparked her interest in bridal design, as her interest flourished in the creation of her own wedding gown. In only three years, she has garnered legions of fans, a string of celebrities that have worn her designs, and countless appearances in magazines like Grace Ormonde Wedding Style, People, Brides, and more. Lovella took this opportunity to ask the designer a few questions; here are her responses. Enjoy this exclusive interview, and […]
August 28, 2013

Just In: Wtoo Fall 2013 Wedding Dresses

Glamorous brides: On your marks, get set… Introducing fresh and fabulous budget-friendly Fall 2013 wedding dresses from Wtoo by Watters, at Lovella Bridal. These styles are made for the bride seeking a touch of Hollywood, a bit of romance, and plenty of special details. With stretch satin and lace in white, ivory and champagne, this collection is fresh but still 100% bridal. These styles offer variety: exquisite beading and embroidery, chapel length trains, and not your run-of-the-mill necklines. This comes on the heals of the arrival of fresh Wtoo bridesmaid styles at Lovella. Brides, if you purchase your gown from Lovella Bridal, we have incentives available for your ‘maids. Now, go! Contact us for details on finding your perfect gown.