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September 4, 2014

New Arrival: Berta

Israeli label Berta’s first-ever trunk show in Los Angeles was at Lovella Bridal last month. It was such a success, that we’re proud to report that Berta is now part of our design wedding gown lineup! A Berta design is for the bride with impeccable style and taste in fashion. She loves couture and luxurious details. She fancies the finer things and is not afraid to show a little skin. Even if you’re not all of those things, you transform once you don a Berta gown. Though being a bride is about accentuating personal style, it’s also about putting on one amazing show on one of the biggest days of your life. Sounds very similar to a #LovellaBride! These seven incredible designs are currently available at Lovella. If you see something you love, call us: (818) 246-4637.
January 28, 2014
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New Arrival: Sareh Nouri Bridal

Recently we announced the arrival of Sareh Nouri Bridal designs at Lovella Bridal. Now we’re unveiling the four styles available at our salon! In our exclusive interview with Nouri in November, the designer described a Sareh Nouri bride as “confident, alluring, and effortlessly beautiful on the inside and out.” You’ll see that statement reflected in the romantic designs below. See something you love? It’s your lucky day (or weekend, shall we say); we’re hosting a Sareh Nouri Trunk Show this weekend. For more information, and to book an appointment, click here. Photos via Sareh Nouri Bridal and Laura Gordon Photography.
October 16, 2013

Bridal Fashion Week Fall 2013: Ines Di Santo Private Viewing, Pt. 2

This is part two of two (view part one) of our private viewing of Ines Di Santo’s Couture Collection during bridal fashion week last weekend. Noted the official statement that accompanied the designer’s new Fall 2014 collection, the “Couture Collection takes flight into a dreamy, sensual, otherworldly realm with a feminine palette. [Atlantis] inspired the airy silhouettes that seem to float along with sublime lightness.” And the last sentence in the statement was quite apropos: “Ines Di Santo’s latest couture statement is a dazzling tribute to the feminine form.” Enjoy the inspiration!
January 15, 2013

Just In: More Pretty Wtoo Bridesmaid Dresses

Just in time for spring weddings, we have a whole new lineup of Wtoo by Watters bridesmaid styles available! Ladies, these dresses are adorable and affordable, with prices beginning at $130. Even better: after the wedding, these dresses can transition easily for cocktails or party dressing for years to come. Fabrics like luminescent taffeta and crystal satin in spring-weather color choices like Pistachio, Coral and Kiwi are sure to satisfy both brides’ and bridesmaids’ tastes. We offer special incentives for bridesmaids whose brides have purchased their gowns from Lovella Bridal. We have all these gowns and more. Enjoy!
January 23, 2012

“The Art of Lovella Bridal”

Our latest video “The Art of Lovella Bridal” was masterfully shot and edited by the amazing Moziko Wind of Wind Productions. This little piece is very close to our hearts. It represents our transition from Jobyna’s to Lovella and shows what Lovella is all about; it’s seductive, playful, fabulous, and, perhaps most importantly, fun. Of course this video wouldn’t have been possible without the following: Wind Productions, David Z. Design, Touche Salon, Pro Italia, Rusnak of Pasadena, and St. Gregory Church of Pasadena. Gowns by Ines Di Santo and accessories by Maria Elena Headpieces from our Lovella Bridal by Ines Di Santo location. Tuxedo from our Lovella Bridal Verdugo location. We hope you enjoy this unique clip!    
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