March 10, 2014
Debuting 2014 Collection
March 14-16, 2014
Enjoy the opportunity of a lifetime to work with Ines Di Santo
to create your one-of-a-kind dream gown!
Ines Di Santo’s love of glamour and high fashion
inspires collections of sophisticated, vibrant femininity
marked by superb fit, originality and inimitable construction.
A signature touch of unrestrained luxury reflects her Italian and Spanish heritage.
By appointment only:
224 S. Brand Blvd.
Glendale, CA 91204
March 4, 2014
This shoot, featured on Style Unveiled, has it all: glitz and glam, Pantone Color of the Year 2014 “Radiant Orchid,” texture, pretty confections, and florals galore.
These photos are particularly special because the Jorge Manuel gown, worn by one of our go-to models Jama Rizzi, with its embellished body in a classic shape that glistens in the light, fits the glass and diamonds theme to a “T.”
Love the dress too? You’ll be thrilled to learn that the gown’s designer, Jorge Manuel, will be at Lovella Bridal this weekend for our trunk show. That means you have the opportunity of a lifetime to work with the designer to personally create a you’re dream romantic gown, one similar in essence to what you see here. All you have to do is make an appointment; click here for all the information!
Enjoy the inspiration. For even more photos and full credits, click here.
Credits: Photography: Joel Maus of Studio EMP / Venue: Taglyan Complex / Styling & Design: Megan Ondercin Event Design / Wedding Dress: Jorge Manuel, from Lovella Bridal / Headband: Maria Elena Headpieces, from Lovella Bridal / Hair & Makeup: Beauty by Melina / Florist: Tic-Tock Couture Florals / Cake: Charm City Cakes West / Desserts: Made by Meg / Calligraphy & Paper Goods: Copper Willow Design Studio.
March 3, 2014
We urge you to take a stand against counterfeiting.
Our incredible interest in the matter began after we stumbled across bigtailordress.com using our own images from bridal market to sell impostor wedding gowns overseas.
Counterfeiting in the high fashion industry is not breaking news. The activity is thievery, and hurtful to businesses and therefore the economy. In fact, after some recent research we’re learning just how much it affects the wedding industry too.
In 2012 it was estimated that 600,000 knockoff dresses were purchased online in the United States. The repercussions of this number is rather immeasurable. The money that leaves the United Stats goes elsewhere, specifically to China where counterfeiting is rampant, leaving the pockets of both talented designers and the often small businesses (like Lovella Bridal) that sell their work. And the financial aspect is only one aspect of the impact; brand reputation is damaged and hard work unrewarded.
Companies have tried to take a stand in the counterfeit goods battle.
Brides magazine has taken a proactive approach to the issue with their Wedding Genius app, which includes a feature that can determine whether or not a gown is being sold through a legitimate website.
You may recall the Vera Wang $500 fee debacle. The label saw notoriety in the press last year after requiring a $500 fee to try on a wedding dress at their new Shanghai boutique. After backlash from the public, the fee, which was aimed at reducing counterfeiting and curtailing casual shoppers with no intention of buying, was revoked. Though the attempt was admirable, it was too big a pill for the public to swallow, and was arguably the wrong way to go about the problem.
Wedding gown designers have felt the brunt of these illicit activities first-hand, and are speaking out.
Designer Elizabeth Dye shared her own encounter in seeing her designs being replicated. In a genius move, she ordered an imitation of her gown. Upon inspection, Dye found a big difference: cheap fabric en lieu of the luxury fabrics used in the construction of her gowns. That same New York Times article went on to state that fashion designers should enjoy the same copyright protections as other artists.
Another wedding gown designer, Christina Wu, has also taken a public stand in battling piracy in the bridal industry.
If you’re intrigued, Confetti has an excellent article describing the act of purchasing counterfeit wedding gowns as being unethical, immoral and illegal.
Sadly, the Internet has exacerbated the issue. If we can’t solve the problem at the source, then we must at the consumer. If a consumer knowingly purchases a knock-off, they are participating in the counterfeiting industry; they are supporting it.
Take a stand: don’t buy imitation. Don’t support an industry that is based on deceit, that is robbing money from the workers and designers who work so hard to support it in the first place.